Join Paul Bellantone CAE, PPAI President & CEO, and Ellen Tucker CAE, Director of PPAI Business Development & Expositions to learn how the PPAI Team plans to bring the excitement of the annual PPAI Expo direct to your home and office next month. Registration is now open for the premier industry event providing focused education and thought leadership, networking opportunities, business meetings and product discovery.
Learning Lab attendees will learn:
Learn what to expect from this exciting new format
Find out how to register and plan for a successful Virtual Expo
Ask any questions regarding the event and get answers
1 CAS Credit when you submit your PPAI Certification PIN Number with your survey.
This Learning Lab will be recorded and available for on-demand viewing. When you register, you can post a question for our special guest presenters. Also, during the presentation, our Webinar Host, Sandra Kelley MAS will be monitoring your questions in real time.
The Learning Lab will be Co-Hosted & moderated by Paul Kiewiet MAS+, Exec. Director, MiPPA.
This year’s annual membership meeting will be held as a virtual event on Tuesday, December 8 at 4pm eastern time. In addition to a year-end report from GCPPA President Joe Miller, attendees will vote on directors who will serve the association in the coming year. Once the Board of Directors for 2021 is elected, they will be sworn in during the meeting.
The Nominating Committee, comprised of Steven Lazarus, Ofelia Minagorri, and Kimberly Myers have submitted the following slate to be elected to the 2021 Board of Directors. The slate was approved during the October 2020 meeting of the GCPPA Board of Directors:
President – Ofelia Minagorri, Hit Promotional Products (Supplier) Vice President – Susan Lewandowski, BEL Promo (Supplier) Treasurer – Kerry Worden, Geiger (Distributor) Secretary – Matt Castillo, Vantage Apparel (Supplier) Director (2 year term) – Shelley Bednarski, Sweda (Supplier) Director (2 year term) – Tanesha Anderson, Blue Ocean Press (Distributor)
President – Ofelia Minagorri, Hit Promotional Products (Supplier)
Vice President – Susan Lewandowski, BEL Promo (Supplier)
Treasurer – Kerry Worden, Geiger (Distributor)
Secretary – Matt Castillo, Vantage Apparel (Supplier)
Director (2 year term) – Shelley Bednarski, Sweda (Supplier)
Director (2 year term) – Tanesha Anderson, Blue Ocean Press (Distributor)
Joseph Miller with AiA LogoTools will also serve on the Board as Immediate Past President. Amy Wind with TSF Sportswear and Lawrence Giles with VuLine Direct have one year remaining on their terms and will serve on the 2021 Board of Directors.
Additional nominations for the two director positions may be submitted by any member between now and 4pm (eastern) on December 7, 2020. Nominations should be submitted to pastpresident@gcppa.org. If additional nominations are received, they will be added to the ballot and voted on during the Annual Membership Meeting. The two candidates receiving the most votes will be elected.
The promotional products industry is going through a revolution. Understanding and addressing client problems is critical to success. Now is the time to invest in a values-based approach, the customer’s journey, design, direct mail, hyper-customization, sustainability, an understanding of AI, artisan small batch products, education and trends analysis.
Learning Outcomes:
Identify challenges clients will have in 2021 and how to address them.
Learn 20 strategies to prepare for the future of sales and marketing.
Get an understanding Promo 3.0: “Engagement Commerce.” [The good folks at commonsku have been talking about this for years. Listen/read more: post and podcast.]
About the Speaker:
Danny Rosin CAS, is co-owner of Brand Fuel and an executive board member at PPAI and A Place at The Table, a “pay what you can” café. He is the active co-founder of Band Together, a nonprofit that has donated $10 million to 18 nonprofits through live music experiences. Rosin is also the co-founder of PromoKitchen, PromoCares, Reciprocity Road and Operation Smile’s Student Groups. He has served as President of Carolinas Association of Advertising and Marketing Professionals (CAAMP). Rosin is a tireless community builder who likes starting organizations doing things that matter. He is married with two daughters who are 13 and 16 and has come to grips with the idea that well-behaved women rarely make history.
With the average person looking at their smartphone over 150 times a day, what if they saw your ad, your brand, your company? Geotargeting is a reasonably inexpensive way to target potential customers and increase your business. Geotargeting is a data-driven business with sophisticated techniques. This is an introduction to Geotargeting that includes mobile geofencing, addressable geofencing, and other opportunities. Joel was exposed to this area while working on political campaigns in recent months. It was clear to him that Geotargeting could work for distributors seeking to increase their customer base and prospect list.
Attendees will learn:
Learn what mobile geotargeting is.
Get fundamental knowledge to allow you to explore adding geotargeting to your advertising budget.
Add geotargeting to your knowledge base to help clients run more effective promotional programs.
Joel Schaffer MAS is CEO and Founder of Soundline, LLC. Soundline is the pioneering supplier to the promotional products industry of audio products, CDs, CDROMS and computer interactive promotions. He has brought many innovations to the industry over the last 51 years. Joel has 51 years of promotional product industry experience. He is proud to say “I was a distributor”. He has served on the PPAI Board of Directors and was inducted into the PPAI Hall of Fame in 2017. He is past chairman of both SAAGNY and the SAAGNY Foundation. He is a SAAGNY Hall of Fame member. He is the second recipient of ASI’s - Marvin Spike Industry Lifetime Achievement Award. He is the recipient of PPAI’s Distinguished Service Award. He has been recognized by Counselor Magazine as one of the industry’s 50 most influential people. He has facilitated an education program for every regional association in the industry, thus continuing a career as a teacher. He is a frequent guest writer in Counselor, PPB and other industry publications. He has facilitated over 200 classes for the national association, regionals, ASI and for other associations.
Gold Coast Promotional Products Association
t. 561-766-0877f. 931-695-5441