How to Stand Out From the Competition
Presented by Roger Burnett, CAS, Social Good Promotions
For most companies, attracting quality customers for your business has never been as challenging as it is right now. When mere survival is first priority, spending money to promote yourself seems like a waste of precious resources, yet there are enormous opportunities to grow under the right circumstances. Join Red Goldfish: Promo Edition co-author Roger Burnett for a look at the ways businesses using purpose-based philosophies are outperforming the marketplace and producing results shareholders cheer about.
Attendees Will Learn:
- The case for purpose as an organizational philosophy
- Best in class examples on how to organize around purpose
- Ways to start the alignment process
1 CAS Credit when you submit your PPAI Certification PIN Number with our survey.
Free for GCPPA members.
About the Speaker:
Roger Burnett is founder of Social Good Promotions; a social enterprise built to teach and deliver purpose-based marketing strategies to businesses of all sizes while also donating marketing services to non-profit organizations in the communities they serve. Roger offers a unique perspective on the many values of organizational alignment and the ways purpose capably serves as the 5th P of Marketing. His book, Red Goldfish Promo Edition: How Promotional Products Leverage Purpose to Increase Impact is available now on Amazon.