Own the Brand to Own the Business
The buyers of promotional merchandise have evolved and changed which means that it’s no longer good enough to simply sell them products with logos on them. In this session, Bill Petrie will explain how to fully own every aspect of your client’s branding and marketing efforts making you an indispensable resource for years to come.
• Understand the importance of thinking larger than promotional merchandise and how doing so will separate you from the competition.
• Discover the four parts of the client brand experience that are critical to master for success.
• Master the six questions you need to ask to truly own your client’s brand to grow their business – and yours!
About Bill: Bill has over 22 years of experience working in executive leadership positions at leading promotional marketing companies, always working collaboratively to achieve the “wow” desired by the target audience.
A Managing Partner at brandivate, a full-service marketing services, branding, and advertising agency, Bill is a featured speaker at numerous national and international events, a serial creator of content marketing, and co-host of the industry-leading podcast, Promo UPFront. Bill has an extensive track record of defining and executing winning brand strategies, developing wildly successful marketing campaigns, and creating successful marketing and branding solutions for Fortune 500 clients. While their 20-year-old twin boys are off at college, Bill lives in Franklin, TN with his wife of 28 years, Sandy, and their 3-year-old red tick coonhound, Shelby.
Gold Coast Promotional Products Association
t. 561-766-0877f. 931-695-5441