Running a one-person business can feel like a three-ring circus: you’re the CEO, marketing manager, salesperson, admin, and janitor – all while you’re trying to build a brand that truly stands out. Bill Petrie, Founder & Creative Director of brandivate and longtime solopreneur, will pull back the curtain on what it takes to build a brand that matters without dropping all the balls you’re juggling. Through humor and real-life experiences, you’ll see firsthand how to make your brand anything you want it to be, and how to make that vision a reality.
Learning Outcomes - Reframe branding as an intentional act and not a visual exercise - Identify the specific reasons solopreneurs struggle to build and sustain a strong brand - Apply practical tools to build and protect a brand while doing everything within the business - Define what each participant wants their brand to be and align systems to support that decision
About the Presenter: With over 25 years of experience in the branded merchandise industry, Bill Petrie has helped countless organizations grow through bold, strategic branding and marketing. As the founder and creative director of brandivate, he combines curiosity, creativity, and a bit of irreverence to challenge and inspire others to achieve their goals. A PPAMS Hall of Famer and a 2024 PPAI Icon Award honoree for Distinguished Service, please join me in welcoming Bill Petrie.
Gold Coast Promotional Products Association
t. 561-766-0877f. 931-695-5441